K Beauty! The Koreans introduced a whole new world when they opened their culture to us. From K-drama and next-level filmography (Squid Game all the way!), the Korean wave is slowly dominating the international scene. And speaking of their influence, there is no denying that the Koreans raised the standards in the world of makeup and skincare too. 

We are no strangers to their 10-step skincare routine, sheet masks, and glass skin. And to be honest, these are now an essential part of every beauty enthusiast’s skincare routine.

The Koreans know how to make skincare and makeup exciting yet effective; that is why our love for all things K beauty continues to grow. With that, we gathered our top five beauty brands that you will never want to miss on your beauty arsenal. Trust us – these brands will make you cry “Saranghaeyo!” over and over again. 

K Beauty Brand Sulwhasoo

Sulwhasoo swears by the three Hs of beauty: holistic, harmony, and heritage. The brand believes that beauty should be holistic, which is why their skincare products aim to address all skin concerns, from acne to ageing. They also maintain the harmony and balance of the human body with nature as they use natural ingredients and Korean herbal medicines to address skin issues. The last H, heritage, is their value of upholding ancient Korean wisdom and incorporating it into their products to bring out your healthiest and most beautiful self. If you haven’t heard about Sulwhasoo yet, you should try their bestsellers: the Gentle Cleansing Oil and First Care Activating Serum.

Whoo

Ruling over a dynasty is nerve-wracking, but there is something about the Royal Highnesses and their eternal grace and beauty. Well, this K-beauty brand unearthed the royal beauty secrets to make you feel like an empress. Every product from Whoo is indeed a gift from the gods that makes you feel beautiful inside and out. The History of Whoo combines modern science and ancient medicinal principles to create a luxurious beauty experience. They incorporate rare and delicate ingredients, such as Gongjinbidang Complex, in their makeup and skincare products. 

K Beauty Brand Innisfree

Innisfree is well-loved in Korea because of their affordable and eco-friendly products, and now they are starting to make their mark in the global beauty industry. They use all-natural ingredients from the pristine island of Jeju, Korea, to create products that care for your skin. Many people swear by their No Sebum Powder (this is a good substitute for your setting powders!), Jeju Volcanic Pore Cleanser, and Dewy Glow Jelly Cream.

Banila Co.

Founded in 2006, Banila Co. changed how we view makeup and skincare. They want us to be the most beautiful even in our bare skin, which is why they believe in nurturing before enhancing it with makeup. Their best-selling and award-winning Clean It Zero Cleansing Balm is so revolutionary that it sells every 3.1 seconds! No other cleansing balm has ever topped what the Clean It Zero can do. It melts and removes even the most stubborn makeup without stripping your natural oils while exfoliating and brightening your skin.

K Beauty Brand Eunyul

Eunyul combines traditional Korean beauty practices and modern technology. The result? Gentle yet very effective beauty products. They use all-natural herbs, plants, and ingredients in their products to bring out your ‘Healthy Beauty’ – the harmony of healthy value and beautiful power. They are famous for their Natural Moisture Mask Pack, Horse Oil Cream, and Blackhead One Kill Stick.